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NewsOK: Oklahoma City News, Sports, Weather & Entertainment

When you're watching the Thunder game, pick up your phone and visit NewsOK

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And now our attention turns to basketball again.

It hasn't been very long since we closed the 2013-14 season for the Oklahoma City Thunder. This week, it’s back.

On NewsOK, our Thunder coverage team has been working through the NBA's preseason. The Oklahoman's reporting duo — Darnell Mayberry and Anthony Slater - is in midseason form. NewsOK's sports web producer, Erik Horne, never takes a break from curating the web, so he's ready to go as well.

Just like the team itself, this group is committed to getting better every season. They will deliver the best possible daily coverage of the Oklahoma City Thunder, guaranteed.

During the preseason, we displayed our live coverage of the Thunder games prominently on the NewsOK Home page and the NewsOK Sports page. It was there whether you were on your phone or on your laptop.

And we saw a lot of interest from our users.

How do we know? That what we do — we watch what our users are clicking at all times. We evaluate the positions of all our stories and the effectiveness of the headlines and test different headline options. The numbers are always moving, and editors are always changing and updating the NewsOK home page, the NewsOK Sports page and the various social media accounts.

Here's what we saw during the preseason: You really love our live coverage, especially when the games are not on television. We saw the numbers jump - from good numbers to really good numbers — during those nights when the preseason games weren't televised.

The live coverage is cool. I like it a lot. I might even 'love' it. But it's not a full replacement for seeing the game as it is happening on television or live in person at the arena. I understand that.

But I also believe your phone is right next to you as you watch. And I suspect you are looking at the phone on occasion.

So here's my suggestion: When you look at your phone, look at us.

As you watch the road games this week, the late-night games on Wednesday and Thursday, pick up your phone. Visit NewsOK.com. Read our live coverage.

You will get real-time analysis and updates from a variety of Thunder experts. And you will know what Darnell and Anthony are thinking as they watch the game.

Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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