NewsOK: Oklahoma City News, Sports, Weather & Entertainment

A steady demand for a longtime service

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The audience on NewsOK continues to grow. Traffic patterns evolve, and audience interests shift depending on the topics of the hour.

But we can always depend on one thing.

Death: as in the paid obituaries and the daily death listings from around Oklahoma.

There has always been a steady demand for that content.

It's been that way since I worked my first shift in the digital news business - way back in September of 2000.

“People like to read about sports,” my bosses told me, “but Obits is always one of our top pages.”

Why?

It’s a carry-over staple from the newspaper roots. We gather simple death listings from funeral homes throughout the state and publish them by city in alphabetical order. It's the only place you can get a comprehensive list.

And it's a service that is valuable to our readers, both in The Oklahoman and on NewsOK.com. It’s not flashy, but it does the job.

I've always liked the way we organize these listings, searching by name and a date range. All the names from recent years are in the database and available.

 

 

Or you can simply click on the link that says "Traditional View: Printable Listings" and see them as they appear in the newspaper on that day.

The Obits page has all our longer paid obituaries, as well, along with the Guestbooks that allow readers to leave messages for the family.

We even have a gallery of celebrities who have recently died.

 

 

The Obits page might be about the inevitable, but it's popular because it keeps people informed about their communities or places they used to call home.

We know a lot of regular visitors on NewsOK already go there, but some of our newer audience might not even know about this daily service we provide.

“In this world nothing can be said to be certain except death and taxes,” Benjamin Franklin once said.

Well, Ben, it’s also certain that NewsOK readers can stay up-to-date with at least one of them.

 

 

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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