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A look back at digital additions for subscribers in 2014

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The year in the digital news world here went about as planned.

In 2014, our audience for NewsOK grew. That’s a record for the state’s largest news website. We had more page views and unique visitors than we’ve ever had before.

That was the plan. On that site, we post a ton of stories from a bunch of different sources, including stories from all the reporters in The Oklahoman’s newsroom. But NewsOK specializes in what’s happening right now. It features breaking news, trending stories from around the web, sports chats, fun blog posts and … well … pretty much anything that the audience craves.

In 2014, our subscribers for The Oklahoman got even more value with their connection to us.

That was the plan. On that site, we focus on premium products that serve subscribers that crave deep information, context and analysis about their community.

At the beginning of the year, The Oklahoman already had the obvious value of the news and advertisements that are packaged every day in the delivered printed edition. And we already had the website and application for subscribers to see an exact replica of the printed edition.

We already had the downloadable tablet and smartphone editions. And we already had the Oklahoman.com website.

All that value was already available in the digital space for subscribers.

Getting on a plane? Download the edition on your iPad.

Your spouse take the paper to the office? Read the print replica on your computer.

Tired of all the stories changing all the time on the faster-paced NewsOK.com? Use Oklahoman.com as your source for in-depth story-telling.

By the end of In 2014, we had added more to these products.

  • We launched a mobile-friendly version of Oklahoman.com. You don’t just need the app anymore on your phone. The website might be easier for you.
  • We launched bonus sections in The Oklahoman’s app editions and on Oklahoman.com every day. They are like extra sections for your newspaper. And they are packaged every day for you in the digital products.
  • We launched The Oklahoman Radio, an innovative new product that lets our subscribers go hands-free to get the news every day. The stories are read to you — and you can control the types of content you want the most.

That’s just a taste of the options we’ve added to the suite of digital products for subscribers. But that’s not the end.

I get to go to the meetings and help plan our next moves. I know that The Oklahoman’s digital products are going to continue to get stronger. I’ll write about it more in this space in weeks and months to come.

But for just a couple more days, I’ll enjoys all the moves we made in 2014.

 

 

Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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