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NewsOK: Oklahoma City News, Sports, Weather & Entertainment

A live look for Oklahoman.com

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Oklahoman.com has a new look.

It’s not the kind that changes the overall feel of the site. It’s not a redesign. But it is a new look.

We re-organized the Live page on Oklahoman.com, and now it’s the home page.

It seems pretty simple, but it makes a big impact on the product. The new home page on Oklahoman.com allows us more flexibility to feature …

  1. breaking news from The Oklahoman
  2. updated news from around the world
  3. early releases from our reporters
  4. exclusive access to articles before they are available on NewsOK.

 

 

All that news was already available on Oklahoman.com. That’s why it’s not a ‘redesign.’ But now that content is featured on our home page, making it easier to find the most recent information.

But even though we’ve made Oklahoman.com a more dynamic site, we retained what makes it a unique news experience for members with access.

  • It’s still clean. It’s a premium website. That means there are fewer items that have the potential to distract the reader. The stories are displayed in a very clean way.
  • It’s still packaged. All the articles are packaged based on the date and the section they were published in the newspaper. The reader can go back and see it all together: the latest information on the home page and entire news packages published during the week.
  • It’s still traditional. There’s a wide variety of stories, but the navigation is the same that is found in the newspaper. It’s organized in a way that’s easily recognized by longtime newspaper readers.

Those qualities set the site apart from other news websites, including our own NewsOK.com. It’s a different kind of site built to engage with a different type of reader, especially our subscribers.

Now it has a better home page.

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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