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See your favorite team's score up in lights

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The digital video screen on the corner of Robinson and Sheridan outside our new downtown offices is quite the hit.

It's a conversation starter for sure. And most of the conversations end with something like, "I just think that screen is cool."

I think they mean it, too. In my business, people rarely say nice things about our work or products without meaning it.

To prove the rule ... I did have lunch with someone last week who mentioned hearing of someone somewhere on social media saying he didn't like it.

There's always someone, I suppose. It's impossible to make everyone happy.

And then there are the people who walk by the screen every day - people like downtown's own Steve Lackmeyer. Steve is a big proponent of our new location and has many ideas for the screen in the future. Steve asked me if we would start showcasing tweets from people in the community on the screen.

"We've been doing that since we lit it up," I said. "You've been featured many times!"

 

 

I don't blame Steve, though. We have lots of different content rolling through that screen: Facebook posts, Instagram images, Tweets, news updates, video reports, stock market information, photo galleries and weather forecasts.

With all that rolling through the screen, it's very possible that he just never happened to see the tweets.

As of this week, we added one more feature to the screen — updated sports scores. We launched it on Wednesday when the Oklahoma City Thunder played the Philadelphia 76ers. The score displays on the screen for anyone strolling through downtown, so they can cheer with fans inside the arena just a couple of blocks away.

We'll run those scores for every Thunder game and other important college and NBA games. We think it will be pretty handy for fans as the weather warms up and the NBA Playoffs arrive. And it will be useful for the NCAA tournament games during the day.

Here's where it's also neat: The state high school basketball tournament. The Lookeba-Sickles Panthers' victory over the Tipton Tigers doesn't make it onto a 42-foot-wide screen very often.

But they made it there on Thursday.

You hit the big time, Panthers.

Photo by Doug Hoke, The Oklahoman
Photo by Doug Hoke, The Oklahoman

 

 

 

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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