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Putting The Oklahoman in your pocket

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I joined the boss at the Rotary Club 29 meeting in downtown Oklahoma City this past Tuesday afternoon.

From our downtown office, getting to the Petroleum Club atop the Cotter Ranch Tower is easy - much easier than when we were stationed at Britton and Broadway. I certainly can't complain about the one-block rush to a downtown lunch.

Kelly Fry, The Oklahoman's editor was speaking to the group. Former Gov. George Nigh was there, as were many other civic and business leaders in our community.

I had my role, as I often do for Kelly's speaking engagements. I'm the back-up. I generally answer a question here and there about our digital journalism and what we offer subscribers. But my most important role as the back-up is making sure her computer and presentation materials arrive intact.

I hit a home-run, successfully pushing the buttons. The videos played at the correct times, and the slides proceeded as planned.

Kelly delivered, as well.

She spoke about the important role journalists play in a healthy community and about making sure a big-league city has a big-league news organization. She talked about the service we provide as the eyes and ears of the citizens.

There was a standing ovation. Sure, she played the national anthem at the end - but the people in the room were applauding while standing. That counts.

She also spoke about Oklahoman.com and The Oklahoman's applications, encouraging subscribers of The Oklahoman to enjoy those premium products because they’re free with a subscription. Part of that benefit, she reminded the audience, is that they receive some reports from The Oklahoman exclusively as subscribers before the rest of the audience sees them on NewsOK.com

She also told them about NewsOK.com and its applications. Those are fast-paced, advertising-supported products where users will see an emphasis on breaking, trending and entertaining information.

My favorite part was answering questions from people in the audience who came to the back of the room after the presentation to ask a question about The Oklahoman's apps or the website.

I showed a few of them my favorite ways to read The Oklahoman - by saving Oklahoman.com as a bookmark on the home screen on my phone.

Any time I can help subscribers put The Oklahoman in their pocket is a good day.

I'll be at the ready to push the buttons at Kelly's next presentation.

 

Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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