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The Oklahoman's app is the last app standing on vacation

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I was out of my normal rhythm of news consumption this past week. I went on vacation, so I was suddenly a different kind of news consumer for The Oklahoman's wide array of products.

The normal day

In my normal rhythm, I use The Oklahoman's app early in the morning on my iPhone. That's when I get a glimpse of the newspaper's content for the day. I follow that with a run through NewsOK.com on the same phone. I tend to use the NewsOK mobile website instead of the app, but I fully understand how the app allows for better notifications and alerts.

During my commute to the office, I sometimes use the The Oklahoman Radio app, which will read the stories from that day's edition of the newspaper. It's a handy tool for the time-crunched on a commute. But it's usually a tool I use when I've fallen behind and haven't read enough that morning on The Oklahoman's app.  

I have the newspaper at my desk in the office.


Morning coffee and the paper.

I've already read most of the stories, but there are still lots of nuances about the newspaper layout that you don't get when using apps to read the newspaper. At the office, I transition most of my news consumption to my laptop, using NewsOK.com and an RSS reader to view feeds from other news and aggregation sites.

In the evening, I'm back on my phone, though my laptop is often sitting right next to me. I'll use social media tools to see what's going on with my friends and acquaintances. Social media serves as my evening RSS reader, while NewsOK Mobile remains the primary news site.

All that is on a normal day with a normal rhythm.

The vacation rhythm of news consumption

But when I was on vacation in Washington D.C., it all changed. And I was surprised at what fell away and what stayed. 

Here's what stayed as my way to connect to my community the five days I was out of the state and very busy with sightseeing and walking and walking and walking:

The Oklahoman app.

  • I didn't use social media, except for some late-night catching up on the streams. 
  • I didn't use NewsOK's mobile site, though I knew it was there. 
  • I didn't use the Radio app. I had no commute and needed my ears to know where my children were.
  • I didn't even have my laptop. That was the biggest win of all.

I used The Oklahoman's app to read the newspaper and catch up on what was happening every day. It was a good wrap-up. I could see the news of the day from beginning to end, and I got the depth of news that you can't get anywhere else.

I could have used NewsOK.com's mobile site, and I definitely would have seen what was happening in the community and what was trending around the world at that moment. But I gravitated toward the context that the packaged product with The Oklahoman's app gave me.

I could swipe through all the important stories that our editors picked and organized and then go on my way to explore D.C. some more that day.

We have a lot of digital products on The Oklahoman and NewsOK. We want you to be aware of all of them.

In the case of my week away, I simplified my news consumption and relied on the Oklahoman's app.  

It gave me more time while I was away. 

Related Photos
Morning coffee and the paper.

Morning coffee and the paper.

<figure><img src="//cdn2.newsok.biz/cache/r960-f08cbc3bfeb7adaefe8a699851ccea88.jpg" alt="Photo - Morning coffee and the paper." title="Morning coffee and the paper."><figcaption>Morning coffee and the paper.</figcaption></figure>
Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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