Ellen DeGeneres launches lifestyle collection
Ellen DeGeneres’ new lifestyle collection of accessories, home items and apparel is now available on EDbyEllen.com, and it’ll have many women doing a happy dance.
ED by Ellen DeGeneres reflects the talk show host’s personal lifestyle from in front of the camera to shopping with friends to entertaining at home. She has always had a passion for interior design, architecture and fashion.
The apparel collection blends casual and tailored with attention to detail, a reflection of the way DeGeneres likes to dress.
“I set out to fill a void in the marketplace of high quality, comfortable yet chic and easy-to-wear pieces with impeccable detailing,” she said. “That's what makes it so special and why I'm so thrilled my ED line is launching and everyone can finally have a piece of me… You know what I mean.”
Key pieces include bomber jackets, tailored separates in fine Italian fabrics, woven shirting, hand drawn t-shirts and cotton French terry sweatshirts. These are the clothes many women will want to reach for on a daily basis.
Her love of animals comes through with graphic animal T-shirts, sweatshirts and totes.
All pieces in the apparel collection are meant to be mixed and matched.
The home collection mixes cleanliness, textures and hand-crafted finishes for a modern, rustic aesthetic. Her love of entertaining is reflected with ceramic serving pieces, animal motif barware sets and handcrafted textiles. Hand-painted plates, indigo dyed and hand-stitched pillows and patchwork throws also are available.
Apparel and accessories retail for $2 to $395. Home collection prices range from $25 to $365.
ED is the nickname given to her by wife Portia de Rossi.