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Go Codes let you 'watch' the newspaper

The pictures don't move. The faces don't talk to you.

That’s the reality for our readers who hold the physical copy of the newspaper. It's an outstanding reading experience. But it’s still paper.

Here at The Oklahoman, we’ve taken the next step to make that newspaper come alive and interact with you.

That step is our ‘Go Codes.’

We launched the Go Codes this week. They began appearing in the Tuesday newspaper, and we’ve had them in every edition since.

The Go Codes let you 'watch' the newspaper. In about 5 seconds (or maybe 10 if you have a slow internet connection), you can see a video or flip through a photo gallery that goes with the story you are reading in the newspaper.  Just go to Oklahoman.com and enter the four letters – that’s the Go Code -- into the field at the top of the website.

That was so 2013.

QR codes were good. The Go Codes are better, the next step in our quickly advancing technology and user interface.  

In a couple of years, maybe that paper you are holding really will talk to you. 

When that happens, we’ll retire the Go Codes, and I’ll write another column and make another video.

Then, my video will seem so 2015. 

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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