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NewsOK readers click through a lot of Trump and OU football for a big September

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It wasn't a record. But it was a good month. 

We track our traffic closely here. For NewsOK, we look at our visitors, their sessions and, of course, page views. 

We push our stories on social media and on the NewsOK home page in an effort to deliver a wide variety of content that is easy to access. The variety? That's all the reporting within our community from The Oklahoman's newsroom that nobody else covers, plus fun blog posts, interesting lists, featured stories from other news sources and posts that share the story behind the story. 

We track what's doing well on NewsOK.com. That gives us an idea of the types of stories that will drive a larger audience. Quite frankly, we are always balancing the 'need to know' with the 'want to know' with the 'fun to know.'

And it warms my heart when I open the NewsOK home page and see the balance of breaking news, hard news, live news, sports news -- and that entertaining headline that might be news.

So what drove the audience in September?

Well, it was September, so it was no surprise the sports columnist Berry Tramel's grades of the first two OU football games top the charts. His grades of the OU-Akron game and the OU-Tennessee game were the Nos. 2 & 3 stories of the month. And other coverage of those two games came in at Nos. 4 & 5 -- another story from Berry Tramel and a story from Jason Kersey

Football drives audience on our websites. We already knew that. 

As a general rule, the only thing that can drive more page views than football is a serious weather event. 

It's only a general rule, though. That rule can be broken by Donald Trump. 

Live/Enterprise editor Phil O'Connor's list of things we learned after Trump's visit was the No. 1 article of September.

Readers enjoyed going through that list. I saw the traffic that Friday night and actually thought something went wrong with our servers. It looked wrong, but it was accurate. 

Football and Trump ... They made for a strong September. 

We are counting on more football in October. We're not sure what to expect from Trump. 

Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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