Levi’s new Lot 700 jeans for women
Levi’s relied on decades of expertise and innovation for its new Lot 700 jeans for women.
With references to the perfect denim, each style in the collection features advanced stretch technology, washes and finishes that range from worn fade to deep indigo and carefully positioned and sized pockets to make a woman’s backside look its best.
Jill Guenza, Levi’s global vice president of women’s design, said Lot 700 is built for someone not too straight, but also not too curvy. She said the company took the jeans to nine different cities around the world and polled thousands of women to find the perfect fit for a lot of different bodies.
The collection’s name comes from Levi’s first-ever women’s jeans, launched 81 years ago – the Lady Levi’s Lot 701. It is as important to women as the iconic 500 series is to men.
The 700 series classification is designed to make shopping even easier for the best fit, shape and wash. Styles include 710 Super Skinny; 711 Skinny; 712 Slim; 714 Straight, 715 Boot cut and 721 High-Rise Skinny.
Prices range from $54.50 to $98.