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Levi’s new Lot 700 jeans for women

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Levi's new 714 Straight jeans. (Levi's)
Levi's new 714 Straight jeans. (Levi's)

Levi’s relied on decades of expertise and innovation for its new Lot 700 jeans for women.

With references to the perfect denim, each style in the collection features advanced stretch technology, washes and finishes that range from worn fade to deep indigo and carefully positioned and sized pockets to make a woman’s backside look its best.

Jill Guenza, Levi’s global vice president of women’s design, said Lot 700 is built for someone not too straight, but also not too curvy. She said the company took the jeans to nine different cities around the world and polled thousands of women to find the perfect fit for a lot of different bodies.

The collection’s name comes from Levi’s first-ever women’s jeans, launched 81 years ago – the Lady Levi’s Lot 701. It is as important to women as the iconic 500 series is to men.

The 700 series classification is designed to make shopping even easier for the best fit, shape and wash. Styles include 710 Super Skinny; 711 Skinny; 712 Slim; 714 Straight, 715 Boot cut and 721 High-Rise Skinny.

Prices range from $54.50 to $98.

Related Photos
Levi's new Lot 700 collection of jeans for women. (Levi's)

Levi's new Lot 700 collection of jeans for women. (Levi's)

<figure><img src="//cdn2.newsok.biz/cache/r960-4147153fcb75291aca763943aec96cfa.jpg" alt="Photo - Levi's new Lot 700 collection of jeans for women. (Levi's)" title="Levi's new Lot 700 collection of jeans for women. (Levi's)"><figcaption>Levi's new Lot 700 collection of jeans for women. (Levi's)</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-9a92df15c00db51ee49522fa312d3176.jpg" alt="Photo - Levi's 711 Skinny in worn fade wash. (Levi's)" title="Levi's 711 Skinny in worn fade wash. (Levi's)"><figcaption>Levi's 711 Skinny in worn fade wash. (Levi's)</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-d77e93e5c50f25e18e02d28df5232cf9.jpg" alt="Photo - Levi's new 714 Straight jeans. (Levi's)" title="Levi's new 714 Straight jeans. (Levi's)"><figcaption>Levi's new 714 Straight jeans. (Levi's)</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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