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G-Shock and Johnny Cupcakes stir up a watch collaboration

G-Shock and Johnny Cupcakes cook up a collaborative timepiece. (Casio America, Inc.)
G-Shock and Johnny Cupcakes cook up a collaborative timepiece. (Casio America, Inc.)

Sprinkles, anyone? Soon they’ll be decorating a watch.

Casio G-Shock and Johnny Cupcakes have teamed for a limited-edition watch available in November.

The timepiece is one of G-Shock’s most popular styles – the GDX6900 – but it’s designed with pink, blue and white sprinkles on an aqua background. We would expect no less from a clothing company named Johnny Cupcakes.

The cascading sprinkles are an ode to Johnny Cupcakes' ever-present cupcake motif on the packaging in addition to the timepiece.

"We wanted to create a watch that would complement our unique take on apparel design and carries the lighthearted approach that makes us both stand out,” said Johnny Earle, founder and CEO of Johnny Cupcakes. “We knew we wanted to use a signature pattern and that's when we landed on the sprinkle idea. Sprinkles are the accent to a cupcake. They top it off and complete the whole look, and that's exactly what a watch is to an outfit.”

The watch features shock resistance protection, 200M water resistance, auto LED, flash alert, five daily alarms, world time, multi-home time function, stopwatch, countdown timer, 12/24 hour format, mute function and 10-year battery life.

The GDX6900JC-3 will retail for $140 and be available at, Johnny Cupcakes retail stores and select retailers.

Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›