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NewsOK: Oklahoma City News, Sports, Weather & Entertainment

‘Read It Later’ feature makes NewsOK app even better

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NewsOK’s iPhone app was upgraded this week. Now we’ll help you go from browsing to saving.

And in the coming weeks and months, we will continue to enhance the experience for what we deliver to our audience on the mobile device.

This latest upgrade just another feature that we know the mobile readers need.

We’re starting with the sports fans.

Go to the sports page on the NewsOK mobile app. For a few months now, we have presented the latest stories from our sports coverage team in a stream. There’s the top story, then there’s a continuous stream of the rest of the content.

That means that when you come to NewsOK sports page on your mobile device, you are guaranteed to get the latest.

The Oklahoman sports editor, Mike Sherman, and his team have even been intentional about timing out the releases of their stories to be certain the stream of stories, videos and podcasts always has something new and fresh.

We launched the stream. We watched our audience get used to it. We adjusted some of our release times of content.  We watched the audience some more.

And now we added another feature that we think has potential for our sports users. This week, we released an upgrade to the NewsOK iOS app. In that upgrade, you will find a ‘Read It Later’ icon next to the articles in the sports stream.

It’s a great way to save something you want to read. We’ll keep it in the app in a special spot where you can read it when you have more time.

We’re looking to take one more stressful part away from our app users. There’s so much there, we know. That many headlines might stress you out, right?

But with the Read It Later feature, you can browse and save in the morning, browse in save at lunchtime, browse and save after dinner.

Then you can read all that you saved before you fall asleep.

 

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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