New makeup line coming to Ulta
A new makeup line is coming to Ulta Beauty stores.
Celebrity makeup artist Fiona Stiles has glammed up Gwyneth Paltrow, Natalie Portman, Chrissy Teigen, Amber Valletta, Jessica Chastain and Elizabeth Banks and now her signature line will debut Feb. 18 at Ulta stores. The collection is extensive with 120 items for the eyes, lips and face at prices ranging from $12 to $30.
What’s more, the line is designed to be mistake-free, according to a story in Glamour.
Stiles told the magazine she really wanted to concentrate on great foundations and concealers so she came up with a numbering system with foundations that go from 1 to 10. Same with concealers. Once a woman knows her number, it’s the same for both concealers and foundations.
Because she still hears from real women who are intimidated by makeup, Stiles said she wanted to make it easy with formulas that are sheer, such as a sculpting palette and lip colors that come in a range of opacity.
She said one of her favorite products in the line is the Radiant Aqua Veil because the formula is amazing and the colors exquisite – and it lasts all day. Another is the Sheer Sculpting Palette. Each of the two palettes comes with three sheer shades. There’s a color for fair skin tones and darker skin tones. And the colors are great for shaping and defining the eyes, she said.