Isabella Rossellini is back at Lancome
Three decades after Isabella Rossellini became the first face of Lancome, the beauty company announced she will serve as its muse, once again proclaiming the brand’s values in her modern way.
For 14 years, she was a spokesmodel for the brand.
“I am overwhelmed with emotion to come back to Lancome,” she said. “Our collaboration meant so much to me in my life. Continuing it fills me with immense joy and great expectations. I am also well aware that this decision goes well beyond me: It's a strong indication of Lancome's inclusiveness and celebration of all women.”
Rossellini, 63, joins other women of a certain age who have nabbed beauty campaigns. Two years ago, Nars showcased English actress Charlotte Rampling, then 68. More recently actress Helen Mirren was selected for L’Oreal.
Rossellini is the daughter of director Italian Roberto Rossellini and actress Ingrid Bergman.
Rossellini, an accomplished actress herself, has recently starred in “Enemy” and “Joy.”
“Beyond Lancôme's values, which she represents so magnificently and quintessentially, Isabella embodies the idea of an accomplished beauty that is synonymous with well-being,” said Françoise Lehmann, general manager of Lancome. “She also maintains a very positive, serene attitude to age, which she experiences as liberating and self-affirming.”