Drybar hair products and tools launching at Ulta
Drybar styling products and tools are launching in 400 select Ulta beauty stores nationwide and ulta.com this month and in May.
Drybar’s line includes 37 professional hair styling products and tools, including Hot Toddy Heat & UV Protectant, Half Pint Round Brush 3-Day Bender Curling Iron, Detox Dry Shampoo and this year’s New Beauty Choice Award winner Triple Sec 3-in-1, a volumizer, texturizer and dry shampoo.
Drybar jumpstarted the blow dry salon concept. No cuts. No color. Just blowouts. It caught on not only with women but with others looking to cash in on a woman’s desire to have someone else wash and blow dry her hair. Similar salons started popping up across the country.
Drybar is on track to have more than 70 retail locations by the end of the year, along with its popular line of hairstyling products and tools which are also available at Sephora and Nordstrom. New products are slated for launch throughout the year.
Drybar was created around a simple idea. The company believed that women enjoy having a pro – at least once in a while – blow out their hair.
“You see, we believe that everyone (even us pros) prefers having someone else blow out their hair. Why? It just looks better! We also believe there has to be a better option than paying $60+ at a traditional salon, or going to a less-than-desirable discount chain. But there’s not. So, we decided to make one.”
Drybar is based on a simple philosophy: Focus on one thing and be the best at it.
For Drybar, that's blowouts. The idea was a natural one for curly-haired founder Alli Webb, a longtime professional stylist, who grew tired of overpaying for blowouts at traditional salons. Named one of the top "100 Brilliant Ideas" by Entrepreneur Magazine and one of New York Magazine's Boom Brands, Drybar is on track to have more than 70 retail locations by the end of 2016. The brand will continue adding to its popular line of hairstyling products & tools sold both online and in its own shops, as well as at Sephora and Nordstrom in the United States and Canada.