Essie launches 1,000th nail polish shade
Nail polish giant Essie is celebrating its 35th anniversary this year with a special launch – its 1,000th shade.
That’s a lot of nail colors. How does anyone come up with a new one? Well, Essie did and it’s a bit of a surprise.
The 1,000th shade is Aim to Misbehave, described as a scandalous yellow citron with a bit of shimmer. At first glance it doesn’t seem like a color with mass appeal, but it’s bold and bright enough to mark the celebration. No wimpy color would do.
Aim to Misbehave is limited edition and will be available online in May. Get it early; when it’s gone, it’s gone. It’s unclear whether it’ll be in stores, but check Ulta and Sephora or go to essie.com.