Live video: Day 22 of Oklahoma opioid trial

NewsOK: Oklahoma City News, Sports, Weather & Entertainment

NewsOK App: It's a happening place to visit even on a ‘slow’ day

Advertisement

It was just a slow June afternoon on NewsOK.com.

Our digital news editor, Robb Hibbard, said it’s been quiet in Oklahoma. He generally knows. He’s not the one reporting on everything happening in the state, but he’s the one that sets the table on NewsOK.com and NewsOK Mobile and makes sure everything is ready for our audience.

The last week or so has been pretty quiet as far as high-volume breaking news goes.

Our assistant live/enterprise editor, Tiffany Gibson, had the same report. There’s not a lot happening. Nothing is trending on the site. She generally knows. She’s the one that follows the social media trends and leads a team of multimedia journalists.

This is what a slow day looks like on the NewsOK Mobile App.

The team that drives our daily digital news products is so accustomed to a busy supply of breaking news and trending news that they consider this a "slow day."

I looked. It was mid-afternoon Wednesday. With three simple scrolls on the NewsOK App, I felt like I learned what was happening in our community, in our state, in our country and around the world.

All it took was one index finger.

  • I saw the breaking news about Patrice Douglas declining the TSET job that became a controversy in our community.
  • I saw the update and images of the Democrats’ protest in the House of Representatives.
  • I learned that LeBron James said he was staying in Cleveland next year.
  • I watched a video of Anthony Slater and Erik Horne breaking down Buddy Hield’s draft status.
  • I was updated on the issues in Venezuela, where a political and economic crisis has led to unrest.

All of it was within just a few swipes. It was all new information and changing quickly.

And our audience was responding. We watch our audience responding to our pages in real time. And at 3:30 p.m. Wednesday, our click-through-rate to news stories was 31-percent higher than normal for that time of day.

 That’s a slow day for our editors and reporters.

That’s why the NewsOK App is my favorite place to go to see what’s happening in my community and my planet at any given moment.

Related Photos
<figure><img src="//cdn2.newsok.biz/cache/r960-2af8be3eec78b2b3a7725e492e727913.jpg" alt="Photo - " title=""><figcaption></figcaption></figure>
Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

Comments