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Ivanka Trump expands her fashion brand

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Ivanka Trump
Ivanka Trump

Her father may be in a heated presidential campaign, but Ivanka Trump isn’t letting up on expansion plans for her own lifestyle brand.

She’s adding fashion jewelry and baby accessories to the existing Ivanka Trump collection of footwear, apparel and accessories.

This month, the fashion jewelry collection will launch exclusively with Lord & Taylor stores and online before it lands in other stores in spring. The new line offers convertible layering pieces that can go from day to night, giving women plenty of options. Earrings, necklaces and bracelets retail from $25 to $120.

The new baby bedding sets and accessories will debut exclusively at Buy Buy Baby stores and online in January. Baby gift options will be available in spring. The collection will include reversible pieces and mix-and-match sets, with prices that range from $30 to $60 for items and $180 for sets.

Trump launched fine jewelry in 2007 and the collection has grown to include footwear for women and children, women’s apparel, handbags, eyewear, fashion accessories and fragrance, along with the newest additions. The collection is available in more than 800 stores nationwide.

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