IT Cosmetics wins 12 QVC Customer Choice Beauty Awards
IT Cosmetics has been racking up beauty awards for years.
Now the brand can add a dozen more to the list. IT Cosmetics won QVC Customer Choice Beauty Awards for 2016 in the categories of Best Liquid Foundation, Best Powder Foundation, Best Concealer, Best Eyeshadow, Best Eyeliner, Best Mascara, Best Brow, Best New Innovation, Best Highlighter, Best SPF Product, Best Face Bronzer and Best Desert Island Product.
Co-founder and CEO Jamie Kern Lima said from day one, real women experiencing real results and spreading the word is how IT Cosmetics has grown. She started the company because she couldn’t find products that could deliver the results she wanted.
The brand’s success is a combination of its problem solution approach and Lima’s personal magnetism.
On QVC, where she first appeared in September 2010, she often wipes the makeup off one side of her face to show rosacea and hyper-pigmentation and then reapplies her powder foundation with the swish of a brush. No more redness.
2016 QVC Customer Choice Beauty Award Winners for IT Cosmetics include:
Best Liquid Foundation: CC+ Cream with SPF 50+
Best Powder Foundation: Celebration Foundation
Best Concealer: Bye Bye Under Eye Concealer
Best Eyeshadow: Naturally Pretty Eyeshadow Trio
Best Eyeliner: No-Tug Anti-Aging Eyeliner
Best Mascara: Superhero Elastic Stretch Volumizing Mascara
Best Brow: Brow Power Universal Brow Pencil
Best New Innovation: Bye Bye Makeup 3-in-1 Makeup Melting Balm
Best Highlighter: Hello Light Crème Luminizer
Best SPF Product: Celebration Foundation with SPF 50+
Best Face Bronzer: Sunshine in a Compact
Best Desert Island Product: Full Coverage Physical SPF 50+ CC+ Cream w/Brush
IT Cosmetics stands for Innovative Technology. Products are developed with plastic surgeons, using cutting-edge anti-aging technologies and high-performance ingredients.
The brand is sold at QVC, Ulta and Sephora.