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Estee Lauder buys BECCA Cosmetics

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BECCA Cosmetics Aqua Luminous Perfecting Foundation
BECCA Cosmetics Aqua Luminous Perfecting Foundation

Estee Lauder Companies’ stable of brands just keeps growing.

Hoping to appeal to younger beauty customers, Estee Lauder has acquired BECCA Cosmetics, a company that was founded in 2001 and is known for its contouring products and collaboration with YouTube makeup star Jaclyn Hill.

The acquisition brings the Lauder portfolio to more than 25 brands including MAC, Bobbi Brown and Smashbox, but it’s BECCA that the company hopes will attract younger customers.

BECCA’s focus on complexion products that flatter many skin tones has helped it build a devoted fan base, especially after Hill used one its products in a makeup tutorial. Sales of that product immediately tripled.

.A few of BECCA’s best-selling products include:

  • Backlight Priming Filter that can be worn alone or under foundation
  • Ultimate Coverage Concealing Crème.
  • Shimmering Skin Perfector Luminous Blush
  • Aqua Luminous Perfecting Foundation

 

Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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