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Kaia Gerber is the face of Marc Jacobs Beauty

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Kaia Gerber shows off bold eyes in the new spring Marc Jacobs Beauty advertising campaign. [Photo Provided]
Kaia Gerber shows off bold eyes in the new spring Marc Jacobs Beauty advertising campaign. [Photo Provided]

Does the new face of Marc Jacobs Beauty look familiar?

She should. She’s none other than Kaia Gerber, daughter of Cindy Crawford, one of the most successful models of all time. Crawford celebrated her 50th birthday earlier this year and looks like she could still hang with the best of them.

Now her daughter, 15, is getting her turn at the big time. Designer Marc Jacobs often gives novices a push into the spotlight.

“We’ve been really fortunate to have had incredible women represent Marc Jacobs Beauty — from Edie Campbell to Jessica Lange — and are excited to add Kaia Gerber to that list,” Jacobs said. “Shooting her for the beauty campaign was fantastic in every way -- her beauty, her charm, her incredible personality, and her professional work ethic, proved the apple doesn’t fall far from the tree.”

In one advertising campaign image, she wears the new highliner matte gel eye crayon eyeliner in whirl(pool) and Olmega lash volumizing mascara in peacock, part of the new spring collection launching in January.

In another image she wears the new Le Marc liquid lip crème in Slow Burn. But for one day only – cyber Monday on Nov. 28 – shoppers can score this new long-wear formula on sephora.com. Miss it and you have to wait until January.

Makeup artist Diane Kendal, who made up Gerber for the campaign shots, said Jacobs wanted a youthful, bold graphic look to feature all the beautiful new eye colors in the collection.

“The combination of the vibrant mascara and highliner together was perfect for Kaia’s natural beauty and poise,” Kendal said. “I created a strong graphic shape with the highliner matte gel eye crayon eyeliner around her eyes and extended the lines out to give some drama to the look, then added the matching mascara to the top and bottom lashes. I chose to keep the rest of her face fresh and natural, playing out a look that is bold yet fun.”

The spring beauty collection will be available at Sephora worldwide, select Marc Jacobs stores, Neiman Marcus, Bergdorf Goodman and marcjacobsbeauty.com.

 

Related Photos
Kaia Gerber wears Slow Burn liquid lip crème from the Marc Jacobs Beauty spring collection. [Photo Provided]

Kaia Gerber wears Slow Burn liquid lip crème from the Marc Jacobs Beauty spring collection. [Photo Provided]

<figure><img src="//cdn2.newsok.biz/cache/r960-5ad9378202e908bf180375f4da92daae.jpg" alt="Photo - Kaia Gerber wears Slow Burn liquid lip crème from the Marc Jacobs Beauty spring collection. [Photo Provided]" title="Kaia Gerber wears Slow Burn liquid lip crème from the Marc Jacobs Beauty spring collection. [Photo Provided]"><figcaption>Kaia Gerber wears Slow Burn liquid lip crème from the Marc Jacobs Beauty spring collection. [Photo Provided]</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-3c92f9b48b63bea8703eb8e3bd2faf0b.jpg" alt="Photo - Kaia Gerber shows off bold eyes in the new spring Marc Jacobs Beauty advertising campaign. [Photo Provided]" title="Kaia Gerber shows off bold eyes in the new spring Marc Jacobs Beauty advertising campaign. [Photo Provided]"><figcaption>Kaia Gerber shows off bold eyes in the new spring Marc Jacobs Beauty advertising campaign. [Photo Provided]</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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