Tulsa’s Rustic Cuff ranked No. 7 among small companies
Tulsa-based Rustic Cuff, whose jewelry is wildly popular across the country, has been recognized for its company culture, securing the No. 7 ranking in the small company category.
Entrepreneur’s Top Company Cultures list, a comprehensive ranking of U.S.-based businesses exhibiting high-performance cultures, ranked 153 companies in small, medium and large business categories.
“I want anyone on my team to look at coming to the office as their joy, not their job. I’ve found that when employees don’t have to choose between work and home their loyalty is beyond what I could ever ask for otherwise,” said Jill Donovan, who founded the company in 2011.
Rustic Cuff ships its jewelry around the world daily and is sold in more than 250 boutiques across the country. It has four retail showrooms in Oklahoma – two in Tulsa, one in Edmond at SpringCreekPlaza and Oklahoma City’s Classic Curve.
In a 2015 story in The Oklahoman, Donovan said the company has become much bigger than cuffs and selling products. “What's become my favorite part about this is the culture that's here. It's like coming to camp.”
Donovan said she gives employees freedom and trust, and in return, she's rewarded with loyalty, respect and hard work tenfold.
“It's something I couldn't have even dreamt up,” she said, adding the work is hard, but never once has she thought she couldn't or wouldn't do it.
“I will forgo nights of sleep because I'm so loving what I do. I love the Oklahoma community, all the women here…”
Rustic Cuff recently launched its RC Unwind apparel line and the RC Cheyenne Suede handbag collection.
Two other Oklahoma companies were included in Entrepreneur’s Top Company Cultures list. LifeSquire in Oklahoma City was ranked No. 37 among small businesses and ConsumerAffairs in Tulsa received ranking number 48 among medium companies.