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Victoria Beckham for Target collection launches Sunday

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Daisy drop waist dress, $40, and girls’ flower pocket dress, $28, by Victoria Beckham for Target. [Photo Provided]
Daisy drop waist dress, $40, and girls’ flower pocket dress, $28, by Victoria Beckham for Target. [Photo Provided]

The wait is nearly over.

Victoria Beckham’s much anticipated collection for Target lands in stores and online Sunday. It’s a large collection with more than 200 items priced from $6 to $70, with most below $40. Who among us thought we could score anything designed by Beckham for such a price?

What’s more, this collection also includes the designer’s first attempt at children’s wear. Oh, but it gets better. For the first time, every size will be available in stores and online. We’re talking XS to 3X for women and newborn to XL for babies, toddlers and girls.

How’s that for targeting your customers’ needs?

“I can reach so many more women through working with Target. It's not just because of the price point but because of how many stores that they have, located all around America,” she told Business of Fashion. “These are women that I haven't been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn't be only people who can afford to spend a certain amount of money.”

Clothing in the new Target collection mimics the playfulness in her Victoria, Victoria Beckham line with scallop details, gingham, bold black and white stripes, crop wide-leg pants, rompers and tops and bottoms that take on a pantsuit feel.

If you want to walk away with one of these pieces, act fast. The collection will be available through April 30 or while supplies last at all Target stores and Target.com. Select pieces will be available for global shoppers on victoriabeckham.com.

Related Photos
Victoria Beckham for Target striped dress with gathered waist, $35. [Photo Provided]

Victoria Beckham for Target striped dress with gathered waist, $35. [Photo Provided]

<figure><img src="//cdn2.newsok.biz/cache/r960-dc75b26c33f2dca2223ec242f5a37d54.jpg" alt="Photo - Victoria Beckham for Target striped dress with gathered waist, $35. [Photo Provided]" title="Victoria Beckham for Target striped dress with gathered waist, $35. [Photo Provided]"><figcaption>Victoria Beckham for Target striped dress with gathered waist, $35. [Photo Provided]</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-4a0a85ac61647b4f12e678b89210d7fd.jpg" alt="Photo - Victoria Beckham for Target pink top, $26 and flare pants, $40. [Photo Provided]" title="Victoria Beckham for Target pink top, $26 and flare pants, $40. [Photo Provided]"><figcaption>Victoria Beckham for Target pink top, $26 and flare pants, $40. [Photo Provided]</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-c54d3e4d5f9588a9411549a4ea6291a6.jpg" alt="Photo - Daisy drop waist dress, $40, and girls’ flower pocket dress, $28, by Victoria Beckham for Target. [Photo Provided]" title="Daisy drop waist dress, $40, and girls’ flower pocket dress, $28, by Victoria Beckham for Target. [Photo Provided]"><figcaption>Daisy drop waist dress, $40, and girls’ flower pocket dress, $28, by Victoria Beckham for Target. [Photo Provided]</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-bf7909bd75f6ce81e88c787ef163f347.jpg" alt="Photo - Women’s Plus fuchsia jacquard dress, $40, by Victoria Beckham for Target. [Photo Provided]" title="Women’s Plus fuchsia jacquard dress, $40, by Victoria Beckham for Target. [Photo Provided]"><figcaption>Women’s Plus fuchsia jacquard dress, $40, by Victoria Beckham for Target. [Photo Provided]</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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