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The Morning Brew: Deplane before we re-accommodate your face

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Wednesday has arrived. Here is a news summary:

Deplane before we re-accommodate your face

A man on a United Airlines flight refused Sunday to give up the seat he purchased for a flight from Chicago to Louisville.

FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171
FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171

Problem: Airline employees needed the seats. 

Problem: No one would give one up.

Solution: Passenger cellphone videos shows security guards dragging a bloodied, screeching passenger from his seat.

The United Airlines CEO defended his employees' actions in an email that was, obviously, leaked immediately, and in a tone-deaf, corporate-speak tweet that used the word "re-accommodate.'

Re-accommodate?

Right.

"I apologize for having to re-accommodate these customers," CEO Oscar Munoz wrote.

The outrage snowballed. Airline stock plummeted. Munoz got a clue and offered an apology and a promise. The Washington Post reported:

“We are going to fix what’s broken so this never happens again,” Munoz said, promising a public report by April 30 on a review into United’s partnerships with law enforcement, its policies on giving seats to employees and overbooking.

Twitter, reported tech news outlet The Next Web, is allegedly deleting negative tweets about United. 

It might be difficult to ground the sub-genre of United puns that have taken flight.

At least one airline got in on the act.

Meanwhile, in airport court, the consumer advocacy blog Consumerist pondered whether fine print in United's contract will prevent the kicked-off passenger from prevailing in any lawsuit.

A Senator from Vermont called it a rip-off clause.

Related Photos
FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171

FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief...

<figure><img src="//cdn2.newsok.biz/cache/r960-5c57eeaa7f69d0977324537753247184.jpg" alt="Photo - FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171" title="FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171"><figcaption>FILE - This photo illustration made available on Aug. 11, 2010, by United Airlines and Continental Airlines shows changes to the visual branding for the new global airline. United and Continental closed the deal on Friday, Oct. 1, that will create the world's biggest airline, ending Delta's brief hold on the top spot.(AP Photo/United Airlines, Continental Airlines, Tammy Bryngelson, file) ORG XMIT: NYBZ171</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-2ba8110acea97c55a3d680f35b12d09e.jpg" alt="Photo - United Airlines passengers look at the flight schedule displays at Chicago's O'Hare International Airport Thursday, Nov. 15, 2012. Passengers in several cities say a massive computer outage has stranded United passengers at airports across the country, resulting in at least the third major computer outage for the Chicago-based airline since June. (AP Photo/Charles Rex Arbogast) ORG XMIT: ILCA101" title="United Airlines passengers look at the flight schedule displays at Chicago's O'Hare International Airport Thursday, Nov. 15, 2012. Passengers in several cities say a massive computer outage has stranded United passengers at airports across the country, resulting in at least the third major computer outage for the Chicago-based airline since June. (AP Photo/Charles Rex Arbogast) ORG XMIT: ILCA101"><figcaption>United Airlines passengers look at the flight schedule displays at Chicago's O'Hare International Airport Thursday, Nov. 15, 2012. Passengers in several cities say a massive computer outage has stranded United passengers at airports across the country, resulting in at least the third major computer outage for the Chicago-based airline since June. (AP Photo/Charles Rex Arbogast) ORG XMIT: ILCA101</figcaption></figure>
Juliana Keeping

Juliana Keeping is on the enterprise reporting team for The Oklahoman and NewsOK.com. Keeping joined the staff of The Oklahoman in 2012. Prior to that time, she worked in the Chicago media at the SouthtownStar, winning a Peter Lisagor Award... Read more ›

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