NewsOK: Oklahoma City News, Sports, Weather & Entertainment

Additions on NewsOK App aimed at helping users find popular and trending articles

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It was subtle, but it was a change.


“I like it,” said one app user.

­­­I was just happy the user noticed. Like I said, it was subtle. It wasn’t a major change to the experience on the app, but it is something that helps our thousands of app users navigate to the continually updated list of articles.

Daily users of the NewsOK app have likely noticed the additional boxes of articles that are now appearing when loading the app.

Developers added a few more stories on the first screen. The new list (usually between 2 and 4 articles) is displayed in a small box with a blue background just below the top article currently on the site. That list of two to four articles are the same articles chosen by the NewsOK web editing staff to be at the top of the main NewsOK site you see on large-screen computers.

We wanted to make sure users on the NewsOK app had the opportunity to see those same trending or important headlines.

As a user on the NewsOK app’s home page, you see the top featured articles on the site first. You can swipe sideways and see a handful of other editor-chosen featured items.


As you decide to move down the app home page, you see the list of articles we just introduced before starting to see a scroll of all the most recent articles that have been published by our staff. As you scroll down, it’s a serendipitous view of what we have posted in the recent few hours. It won’t look the same in another hour. That’s the beauty of the app – you will always get the latest.

That said, we have an extensive navigation that will help you find the specific topics you are seeking. With the navigation, there’s no need to keep scrolling down if you know you are looking for a specific article you’ve heard about. Just navigate to that section.

But we know that the majority of our NewsOK app users visit the home-page screen and start scrolling. Those users will see this new list of stories. And as they scroll further down, they see that we introduce a couple others, as well – one for our Around the Web articles and one for our exclusive articles from Oklahoman.com.

It’s a subtle change, but it’s an example of our developers and editors continually tweaking experiences on our products to help users navigate through our ever-changing content.

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Alan Herzberger

Alan Herzberger is the Vice President of Audience Development at The Oklahoman Media Company. He focuses on digital strategies for The Oklahoman and for NewsOK.com. He’s been with The Oklahoman since 1997, when he joined the sports department.... Read more ›

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