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James Franco named face of Coach men’s fragrance

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Actor James Franco is the new face of Coach For Men. [Photo Provided]
Actor James Franco is the new face of Coach For Men. [Photo Provided]

Actor James Franco has a new role. And it’s not in a movie.

Franco, also a director, writer, artist and philanthropist, has been named the face of Coach For Men, the company’s first men’s fragrance launching in September.

Coach described Franco as rugged yet refined, fearless and brave yet thoughtful and grounded with a rebellious spirit. And he once played James Dean.

"James is the quintessential-cool Coach guy. He's handsome, there's a bit of danger and he's thoughtful and challenging, energetic and prolific," said Stuart Vevers, Coach creative director. “He represents so many of the references I've used at Coach — references of American style that resonate around the world.”

Franco said creativity is the way he engages with life. “It's the way I engage with other people and communicate, and it's really the way I find meaning in life, I enjoyed collaborating with Stuart. There are a lot of references to Coach tradition in his designs, but with an added spin, and that idea is something I have done in my creative work.”

Coach, known for its modern luxury accessories and lifestyle items, was established in New York City in 1941. It launched its first women’s fragrance in 2007.

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