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Paris Hilton launches new fragrance

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Paris Hilton’s newest fragrance is Rosé Rush.
Paris Hilton’s newest fragrance is Rosé Rush.

Paris Hilton has launched her 24th fragrance.

Yes, number 24. Anyone else surprised? Celebrity fragrances are so common these days it’s difficult to keep up who’s introducing what.

But two dozen? That’s a lot for anyone.

Her newest is Rosé Rush Paris Hilton, described as a flirty and feminine addition to her Gold Rush fragrance collection.

Rose rush is touted as embracing old-Hollywood glamour while drawing inspiriting from the exhilarating rush one feels when falling in love.

“Rosé Rush is a scent to evoke confidence and ambition within all women -- particularly in the areas of love and romance,” Hilton said.

The fragrance is a blend of rose petals, neroli and lychee, along with Rose of May, peony mingle, juicy papaya, sparkling amber, cedar wood and white musk.

The eau de parfum is in an hourglass-shaped bottle that looks like a glittery pink gown. It sells for $60 and is available exclusively at Perfumania and perfumania.com.

Hilton launched her first fragrance in 2004.

 

Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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