Ellen DeGeneres launches new baby collection
TV personality Ellen DeGeneres is all about babies.
Her new ED baby collection includes furniture, bibs, bedding, bath, blankets, swaddles, apparel, diaper bags, footwear, mattresses and strollers. It’s available exclusively at Buy Buy Baby.
True to her ED brand, positive messages can be found throughout the new collection, with items emblazoned with sayings like “Love,” “Joy," “Made with Love,” “Kind” and “I Can and I Will.”
“Babies love to be swaddled and should always be surrounded by love and kindness,” DeGeneres said in a release. “I created my baby collection with that thought in mind. Each piece has a message of love, and the line is filled with whimsical and fun pieces. I don’t have a baby, but I love to be swaddled and you will, too.”
She launched ED in 2015 which now includes women’s apparel, footwear, accessories, home furnishings, décor, pet products and handbags.