Jaclyn Smith to launch new infant wear line at Kmart
Actress and fashion designer Jaclyn Smith found a new source of inspiration when her granddaughter Bea was born last year.
It should come as no surprise that Smith’s latest venture is an infant line for sizes newborn to 12 months designed with Smith’s daughter, Spencer Margaret Richmond. The Spencer by Jaclyn Smith collection features classic baby items and products. It will be available exclusively at select Kmart stores on Sept. 17 and is available now for online presale at kmart.com.
“This collection truly embodies the emotions and cherished time when a baby joins a family,” Smith said. “The delicate whimsical prints, playful artwork and modern color palette for baby girls and boys celebrates the sweet moments of welcoming a baby to the family that moms, dads – and grandmothers like me – are sure to love.”
All items are packaged in gift boxes with to/from hang tags and the line’s signature ribbon. Pieces are designed with ultra-soft 100 percent cotton and cotton blends with prices from $19.99 to $29.99. The collection includes receiving blankets, body suits and sleep suits.
“When my mother approached me about designing a layette collection, I was delighted to help bring the idea to life," Smith’s daughter said. “As a new mom, I know the importance of finding the right staples for your baby. I saw this collaboration as a great opportunity to create affordable, durable and ultra-soft baby wear options that today's modern moms are looking for and actually want and need.”