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Kmart launches ugly holiday sweater challenge

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St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)
St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)


If you’re a fan of ugly holiday sweaters, here’s your chance to wear one, show it off to the world and  help out St. Jude Children’s Research Hospital.

Kmart has launched #UglySweaterforBetter, a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same.
Through Dec 24, Kmart will donate $1 to St. Jude for every qualifying Facebook Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.

There’s a bit of star power behind the campaign already. Kmart and St. Jude celebrity supporters and donors include Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt and Bryan Greenberg. They’re challenging other celebrities, family members, friends and fans to give back this holiday season.

"Kmart has been selling ugly holiday sweaters for decades, and our members just eat them up every year. They are a fabulous fad that everyone loves!" said Kelly Cook, chief marketing officer for Kmart. "What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude?

Since 2006, Kmart has been one of the top fundraising corporate partners for St. Jude and raised more than $105 million for the hospital's patients and families.

"Every year Kmart associates and shoppers open their hearts to the lifesaving mission of St. Jude through their incredible support of the St. Jude Thanks and Giving campaign," said Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "As a result of their efforts, Kmart has raised a remarkable $105 million for St. Jude, more than any company in the hospital's history, allowing St. Jude to continue groundbreaking research and treatment all while keeping our founding promise that no family receives a bill from St. Jude for anything -- not for treatment, travel, housing or food -- because all a family should worry about is helping their child live."

People can also support the #UglySweaterforBetterfundraising initiative by purchasing an exclusive $5 holiday bear ornament at Kmart stores or online at Kmart.com. Through Dec. 31, for every qualifying ornament sold Kmart will donate $1 to St. Jude with a minimum total donation of $50,000.

To find out more about the #UglySweaterforBetter challenge, visit Kmart.com/StJude.

Related Photos
St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)

St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)

<figure><img src="//cdn2.newsok.biz/cache/r960-7de3ab18644abc8ec5d3e2acff0d5368.jpg" alt="Photo - St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)" title="St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)"><figcaption>St. Jude patient Diana. Credit photo to: ALSAC/St. Jude (PRNewsfoto/Kmart)</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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