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Flower power: Drew Barrymore’s beauty line expands

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Drew Barrymore’s Flower beauty line is expanding to Ulta stores in February.

It’s a big deal for the brand, which for just a short time longer is available only online and at Walmart.

Ulta has more than 1,000 stores in the U.S., but the roll out is to 500 Ulta stores. Some two-thirds of the Flower collection will be in Ulta, along with exclusive lip products and palettes.

Launched in 2014 in Walmart, the Flower line now includes products for eyes, face and lips, makeup tools and fragrance.

What’s more, it’s affordable. Lipsticks range from about $7 to $10; foundation, $11 to $14.

Related Photos
Drew Barrymore's Flower beauty collection will be in select Ulta stores in February.

Drew Barrymore's Flower beauty collection will be in select Ulta stores in February.

<figure><img src="//cdn2.newsok.biz/cache/r960-d1ecaf83b5eb3857c01eb62ba74baa46.jpg" alt="Photo - Drew Barrymore's Flower beauty collection will be in select Ulta stores in February." title="Drew Barrymore's Flower beauty collection will be in select Ulta stores in February."><figcaption>Drew Barrymore's Flower beauty collection will be in select Ulta stores in February.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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