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Marc Jacobs Beauty launches self-setting foundation

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Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier.
Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier.

Marc Jacobs Beauty is launching a new foundation that's touted as being self-setting.

Shameless Youthful Look 24-h Longwear Foundation SPF 25 is available in 29 shades for all skin tones. A patented milling process allows the foundation to self-set for a fresh, natural finish that lasts all day -- 24 hours, to be exact.

Snow mushroom and blue daisy extract help give skin a hydrated and plumped look. Foundation retails for $49 and will be available Feb. 9 at Sephora stores, marcjacobsbeauty.com, select Marc Jacobs stores, Neiman Marcus and Bergdorf Goodman.

Related Photos
Adwoa Aboah, the latest face of Marc Jacobs Beauty, wears Shameless Youthful Look 24-h Longwear Foundation in shade Tan y400.

Adwoa Aboah, the latest face of Marc Jacobs Beauty, wears Shameless Youthful Look 24-h Longwear Foundation in shade Tan y400.

<figure><img src="//cdn2.newsok.biz/cache/r960-692bf0d5b60cd26497e1b410891e41f1.jpg" alt="Photo - Adwoa Aboah, the latest face of Marc Jacobs Beauty, wears Shameless Youthful Look 24-h Longwear Foundation in shade Tan y400. " title="Adwoa Aboah, the latest face of Marc Jacobs Beauty, wears Shameless Youthful Look 24-h Longwear Foundation in shade Tan y400. "><figcaption>Adwoa Aboah, the latest face of Marc Jacobs Beauty, wears Shameless Youthful Look 24-h Longwear Foundation in shade Tan y400. </figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-ed83870eb8e34988fe9085b2f0818203.jpg" alt="Photo - Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier. " title="Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier. "><figcaption>Marc Jacobs Beauty New Shameless Youthful-Look 24-H Longwear Foundation SPF 25. Image by Raymond Meier. </figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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