LOFT launches plus-size women's clothing
LOFT has launched a plus-size fashion category, further establishing itself as a full-service destination for women.
LOFT Plus offers sizes 16-26 in some of the same styles from LOFT’s core seasonal collection. LOFT is known for its color and prints, as well as feminine and versatile fashion. Styles from the new category also feature smoothing waistbands and breathable fabrics in silhouettes designed to flatter a woman’s curves.
The new size category includes easy-to-wear day dresses, work appropriate separates and go-to essentials like stretch jeans.
LOFT launched in 1998 and now has 650 full-price and outlet stores in Canada, Mexico and in more than 46 states in the U.S. Existing size offerings also include misses, petite, tall and maternity.