The Morning Brew: Is it "times up" for Facebook?
Facebook's popularity is on the wane
With news that Facebook allowed embattled data firm Cambridge Analytica access to user data when the company was a contractor for Donald Trump's 2016 campaign, suddenly users are ditching the social media platform, or at least talking about it.
Debates over privacy have plagued Facebook for years.
But the news that Cambridge Analytica, a political data firm that worked on President Trump’s 2016 campaign, was able to gain access to private data through the social network has sparked an unusually strong reaction among its users.
The hashtag #DeleteFacebook appeared more than 10,000 times on Twitter within a two-hour period on Wednesday, according to the analytics service ExportTweet. On Tuesday, it was mentioned 40,398 times, according to the analytics service Digimind.
Handy how-to guides have also been popping up when it comes to deleting accounts while preserving photos.
Some of us have been on Facebook for more than a decade, but all good things come to an end. Over the past 18 months, Facebook has been in a downward spiral. The social network is in the eye of a controversy storm, with fake news, Russia’s meddling in the 2016 presidential election, and misuse of personal data by Cambridge Analytica swirling around Menlo Park.
Meanwhile, the company has lost billions in value, all coming down to the fact that the public’s trust in Facebook has been eroded, perhaps beyond repair.
If you’re ready to jump ship, the process isn’t all that difficult.
For his part, Facebook founder Mark Zuckerberg said he is "really sorry" about the whole mess, though he once mocked those who trusted the platform with their data several years ago.