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Trae Young is the draft pick all the sneaker companies want

Oklahoma's Trae Young (11) passes during an NCAA basketball game between the Oklahoma Sooners (OU) and the Baylor Bears at Lloyd Noble Arena in Norman, Okla., Tuesday, Jan. 30, 2018. Photo by Bryan Terry, The Oklahoman
Oklahoma's Trae Young (11) passes during an NCAA basketball game between the Oklahoma Sooners (OU) and the Baylor Bears at Lloyd Noble Arena in Norman, Okla., Tuesday, Jan. 30, 2018. Photo by Bryan Terry, The Oklahoman

When Trae Young and his family met with Roc Nation Sports during the process of vetting potential agents, there was an added twist to the presentation. A representative from sportswear company Puma was in the room as part of a big-picture pitch: The brand believes so strongly in Young's star potential that it wants to make him the face of Puma basketball as the company looks to re-enter the basketball sneaker landscape for the first time in nearly two decades.

Young and his parents, Ray and Candice, ultimately passed on Roc Nation - and a PR representative for Roc Nation Sports denies that anyone from Puma was in the room for the meeting. However, multiple sources confirmed to ESPN that Puma was part of the pitch, and that Young, who ultimately signed with Octagon Sports for his representation, is very much still a target for Puma, which is just one of a handful of sneaker brands that considers the former Oklahoma guard the most marketable player in the NBA draft class of 2018.

"There's a magic to certain players. There's an 'it factor' that's hard to quantify, and I believe he has that," said Omar Wilkes, one of the Octagon agents representing Young. "He's able to have that with his combination of passing, shooting, ballhandling and charisma. There's an effortless ease about him when he's on the court."

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