Lord & Taylor shopping site launching on Walmart.com
Lord & Taylor is offering shoppers a new reason to go to Walmart.com. Or maybe it’s Walmart.com that’s offering shoppers a reason rethink Lord & Taylor.
The two are rolling out a new fashion shopping destination on Walmart.com in the coming weeks with the debut of more than 125 brands including Vince Camuto, H Halston and Tommy Bahama. To distinguish the new flagship site, a Premium Brands from Lord & Taylor header will run across each premium brand page.
“As part of the Walmart.com redesign, and our commitment to establish Walmart.com as a destination for fashion, we recently relaunched our new fashion shopping experience. The new experience is aligned with how customers shop the category, with editorial elements that inspire customers to browse and buy, and has already generated positive customer response,” said Denise Incandela, head of fashion, Walmart U.S. eCommerce. “The next step is the launch of the Lord & Taylor flagship store, which introduces exciting new premium brands to our customers.”
The announcement comes seven months after Lord & Taylor sold its Fifth Avenue flagship building. The store continues operations through this year before the new owners redesign the space for office and a smaller Lord & Taylor store, shrinking it from 650,000 square feet to 150,000 square feet.
“This innovative flagship on Walmart.com is an entirely new model for us and demonstrates the evolution of Lord & Taylor and our commitment to advancing our digital presence,” said RJ Cilley, senior vice president of digital, Lord & Taylor. “We are excited for the opportunity to serve exponentially more customers with our premium fashion offerings, including our famous dress selection and many stylish brands.”
Lord & Taylor, founded in 1826, is one of America’s first department stores.