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Draper James to launch eyewear line

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Draper James, the Southern-inspired lifestyle brand founded by actress Reese Witherspoon, will launch its first ever optical collection in March 2019.

Draper James and Altair Eyewear Inc. have reached an exclusive licensing agreement for the design, manufacturing and distribution of Draper Jams optical eyewear. It will take cues from the brand’s vibrant, upbeat ready-to-wear and accessories collections that celebrate femininity with a contemporary take on Southern charm.

“I am thrilled that Draper James is partnering with Altair Eyewear Inc., a leading expert in optical eyewear, to create a new line of glasses," said Reese Witherspoon, founder and creative director.  “As a lifestyle brand, I feel it's important to continue to add new categories that meet the everyday needs of our customers both in style and function”

The new eyewear line will be distributed globally and sold in optical chains and specialty retailers as well as through independent eye care offices.

The company is named after Witherspoon’s grandparents who taught her about gracious Southern living. The flagship store is in Nashville. There are also stores in Dallas, Lexington, Ky., and Atlanta.

Related Photos
Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke (PRNewsfoto/Altair Eyewear, Inc.)

Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke (PRNewsfoto/Altair Eyewear, Inc.)

<figure><img src="//cdn2.newsok.biz/cache/r960-2442abf922d79b656f5162ba1350bc15.jpg" alt="Photo - Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke (PRNewsfoto/Altair Eyewear, Inc.)" title="Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke (PRNewsfoto/Altair Eyewear, Inc.)"><figcaption>Reese Witherspoon, founder of lifestyle brand Draper James, Image (c) 2018 Anne Menke (PRNewsfoto/Altair Eyewear, Inc.)</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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