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Target launches two new clothing brands

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It’s getting difficult to keep up with Target’s new launches.

Today the retailer debuts two – Wild Fable and Original Use.

Target worked with teens and young adults across the country to create the new brands.

Wild Fable is a trendy line of young women’s apparel, accessories and shoes meant to be mixed and matched. Even better, each piece is less than $40. Sizes range from 0 to 26W.

Clothing by Original Use, Target's new brand for young men.
Clothing by Original Use, Target's new brand for young men.


Original Use for guys was designed to help them experiment with and refine their personal style. Think street meets vintage. Prices range from $10 to $40. Big & Tall sizes available, too.

We’re empowering young men to experiment with and refine their personal style with this street-meets-vintage-modern brand, with prices ranging from $10 to $40. And no fussing with fit—everything’s available in Big & Tall sizes, too.

Related Photos
An outfit from Target's new Wild Fable brand.

An outfit from Target's new Wild Fable brand.

<figure><img src="//cdn2.newsok.biz/cache/r960-bb900fdd33d92b5a09ec30539f9d4cc2.jpg" alt="Photo - An outfit from Target's new Wild Fable brand." title="An outfit from Target's new Wild Fable brand."><figcaption>An outfit from Target's new Wild Fable brand.</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-e9482b5f7f0eb06cb44611597418bd93.jpg" alt="Photo - Clothing by Original Use, Target's new brand for young men." title="Clothing by Original Use, Target's new brand for young men."><figcaption>Clothing by Original Use, Target's new brand for young men.</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-e7a51215468a5d4186b8f9ebb8c6944d.jpg" alt="Photo - Target's new brand Original Use." title="Target's new brand Original Use."><figcaption>Target's new brand Original Use.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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