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Kate Hudson joins with New York & Co. for fashion line

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Kate Hudson, actress, author and businesswoman, has been named brand ambassador of New York & Co.’s Soho Jeans collection and will partner with the company to develop her own fashion line.

Hudson’s first apparel collection is scheduled to debut in March 2019 at New York & Co. stores and ecommerce site as well as on its own dedicated ecommerce platform.

“It has always been important for me to partner with companies that share my values and creative vision. I love the quality of materials and fabrics New York & Co. uses," Hudson said. “Their size ranges and affordable price points, along with their commitment to empowering women through fashion makes New York & Co. an ideal partner for me to launch my new collection with.”

Hudson’s collection will include denim, outerwear, dresses, tops, sweaters and sportswear, what the company calls a well-founded lifestyle collection and fashion with a casual edge that’s fun, flirty and happy with a fashion-forward aesthetic.

Hudson is no newcomer to fashion. She co-founded Fabletics, an activewear brand, in 2013.

Related Photos
New York & Co. has named Kate Hudson brand ambassador for its Soho Jeans Collection and will partner with her on her own fashion collection.

New York & Co. has named Kate Hudson brand ambassador for its Soho Jeans Collection and will partner with her on her own fashion collection.

<figure><img src="//cdn2.newsok.biz/cache/r960-1bfdf99622859aabda448753554cf9c4.jpg" alt="Photo - New York & Co. has named Kate Hudson brand ambassador for its Soho Jeans Collection and will partner with her on her own fashion collection." title="New York & Co. has named Kate Hudson brand ambassador for its Soho Jeans Collection and will partner with her on her own fashion collection."><figcaption>New York & Co. has named Kate Hudson brand ambassador for its Soho Jeans Collection and will partner with her on her own fashion collection.</figcaption></figure><figure><img src="//cdn2.newsok.biz/cache/r960-d4cfca55fe0f55ea201a233adde187a8.jpg" alt="Photo - Kate Hudson is the new brand ambassador for New York & Co's Soho Jeans collection." title="Kate Hudson is the new brand ambassador for New York & Co's Soho Jeans collection."><figcaption>Kate Hudson is the new brand ambassador for New York & Co's Soho Jeans collection.</figcaption></figure>
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