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Victoria Beckham planning her own beauty brand

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Who’s ready for a new beauty brand?

Victoria Beckham Beauty will launch this fall in a direct-to-consumer approach on victoriabeckham.com.

“I want to take care of women inside and out, providing them with the must-have items in makeup, skin care, fragrance and wellness that I feel I need in my own life,” Beckham said in a press release. No word yet about any product specifics.

This isn’t Beckham’s first dip into the beauty business. She has worked with Estee Lauder on three successful collaborations.

Beckham likes to use social media, specifically Instagram, her new YouTube channel and her website to speak to consumers. She intends to continue that with her new beauty products.

“I was going direct to consumer with regards to fashion before I had a standalone store, so this isn’t new to me,” Beckham said in the release. “Just like I spend so much time in the fitting room getting to know what my customers want to wear, I’m going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It’s important for me to know what they want.”

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Victoria Beckham plans to launch her own beauty brand this fall.

Victoria Beckham plans to launch her own beauty brand this fall.

<figure><img src="//cdn2.newsok.biz/cache/r960-0b074f41d1327d93e6328da4c5d42bc2.jpg" alt="Photo - Victoria Beckham plans to launch her own beauty brand this fall." title="Victoria Beckham plans to launch her own beauty brand this fall."><figcaption>Victoria Beckham plans to launch her own beauty brand this fall.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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