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Lane Bryant launching new collection

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Lane Bryant is all about giving women something new.

The women’s clothing brand partnered with fashion and lifestyle influencer Rochelle Johnson, founder of Beauticurve, on a new co-designed collection that reflects Johnson’s own feminine style aesthetic. Beauticurve X Lane Bryant will be in select stores and on lanebryant.com on Wednesday.

The 10-piece collection includes versatile dresses and a jumpsuit.

“I have always loved Lane Bryant. And as a former associate, it is a total full circle moment for me to have the honor of co-designing a collection with the Brand,” Johnson said. “My experience in store opened my eyes to what plus size women respond to fashion-wise. It was beyond important for me to draw on that experience with the team at Lane Bryant to create dresses that women can feel joyful, spirited and empowered in. I want to inspire her to try new prints and colors, from blush pink to leopard print.”

Sizes range from 12 to 28 with prices $79.95 to $99.95.

Related Photos
Beauticurve X Lane Bryant collection debuts Wednesday.

Beauticurve X Lane Bryant collection debuts Wednesday.

<figure><img src="//cdn2.newsok.biz/cache/r960-2873248b83e018f8ec0d8573a27ac93b.jpg" alt="Photo - Beauticurve X Lane Bryant collection debuts Wednesday." title="Beauticurve X Lane Bryant collection debuts Wednesday."><figcaption>Beauticurve X Lane Bryant collection debuts Wednesday.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

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