Model search for big and tall men
Calling all big and tall guys.
JC Penney and Wilhelmina Models are sponsoring the Shaquille O’Neal’s Big & Tall Model Search to address a growing need in the fashion industry for big and tall models. An estimated one-third of men today identify as either big, tall or big and tall, which represents about 10 percent of the U.S. menswear business, according to the NPD Group.
O’Neal has a clothing line available at Penney’s and he’s also the retailer’s style ambassador for its big and tall business.
“When I launched the Shaquille O'Neal XLG collection exclusively at JCPenney, it was a challenge to find big and tall guys to model for the campaign, so we asked our friends at Wilhelmina to hit the streets to find a few good men who are larger than life," O'Neal said. "Through this exciting partnership with Wilhelmina and JCPenney, we're hosting the biggest and tallest model search around to help big, sexy guys like me finally get the recognition they deserve."
Contest information, including size requirements, can be found online at ShaqJCPModelSearch.com through April 28. Live casting events also will be held in three JC Penney stores:
- Atlanta, South Point Shopping Center in McDonough, 5 to 8 p.m. ET, April 11, O’Neal will be making a personal appearance.
- Los Angeles, Glendale Galleria in Glendale, 5 to 8 p.m. PT, April 18
- Dallas, Stonebriar Centre in Frisco, 5 to 8 p.m., April 25.
Winners from the model search will be signed to Wilhelmina’s Titan division of big and tall models. They also will be featured alongside O’Neal in a Penney’s fall marketing campaign, wearing O’Neal’s namesake collection along with the retailer’s private brand, The Foundry Big & Tall Supply Co.