developing: Shawnee man hospitalized after assault, two men arrestedLive video: Day 21 of Oklahoma opioid trial

NewsOK: Oklahoma City News, Sports, Weather & Entertainment

Kat Von D Beauty's new vegan mascara

Advertisement

Kat Von D Beauty has launched a new mascara touted as high-performance and vegan volumizing.

Its Go Big or Go Home mascara is described as an extreme volume vegan mascara with ultra-long wear powered by plant-based plants. Instead of beeswax typically found in most mascaras, Kat Von D tapped nourishing sunflower and olive oils. The beauty brand said the result is mega volume and intense black lashes with no smudges, flakes or clumps.   

The brush, inspired by a round bristle hairbrush, was designed to create a super volumized blown-out look for lashes. The wavy fiber bristles hold on to more formula to separate lashes at the lash line for an eye-owning effect. The mascara is $23.

Jackie Cruz, star of “Orange is the New Black,” is the face of the campaign. Her character is known for her winged eyeliner.

Launched in 2008 by Kat Von D, the makeup brand, known for its fan favorite Tattoo Liner, Everlasting Liquid Lipstick and Lock-It Foundation, specializes in high-performance beauty products made with love, not animals. 

Kat Von D Beauty is available at Sephora stores and Sephora.com as well as Katvondbeauty.com

Related Photos
Jackie Cruz, star of "Orange is the New Black," is the face of Kat Von D Beauty's new vegan mascara campaign.

Jackie Cruz, star of "Orange is the New Black," is the face of Kat Von D Beauty's new vegan mascara campaign.

<figure><img src="//cdn2.newsok.biz/cache/r960-48f40349c21febb1a3b94126437299ea.jpg" alt="Photo - Jackie Cruz, star of "Orange is the New Black," is the face of Kat Von D Beauty's new vegan mascara campaign." title="Jackie Cruz, star of "Orange is the New Black," is the face of Kat Von D Beauty's new vegan mascara campaign."><figcaption>Jackie Cruz, star of "Orange is the New Black," is the face of Kat Von D Beauty's new vegan mascara campaign.</figcaption></figure>
Linda Miller

Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from... Read more ›

Comments